Sunshine
you can
peel
Forty films. Six acts. One orange with a cape, a surfboard, a tool belt and absolutely no interest in standing next to the bag.
Every good day has a Halo in it.
The orange never poses beside the product. It surfs, skates, frames a house, paddles Tahoe and rides a shooting star — and the snack comes along for all of it. Six acts, one line, forty finished films.
Good Days
Start Here
Sunglasses on, feet up in a hammock made of peel, lake going gold behind it.
The act that sets the temperature for everything after it: warm cream, low sun, and a character with absolutely nowhere to be.
Made for
California
Top down on the coast road, poppies on the shoulder, sun the size of a beach ball.
Grown here, drawn here. The state does the heavy lifting in this act — we just point the camera down Highway 1 and let the light sell it.
Game Day
Fuel
Number ten breaks for the end zone. The snack belongs in the cooler.
Good
Work
Strong work deserves a sweeter afternoon.
The only act where the orange holds a job. It frames houses, swings a tape measure, and runs a very small citrus corporation.
The
Graphic Cut
When the illustration steps back, the type steps up. Two colours, brush lettering, and a real segment standing in for the O — proof the campaign survives being flattened.
One character. One line. Forty different days.
Character, not pack shot
One expressive hero carries the whole run, so a single post still reads as Halos from the other end of the feed.
One line, many days
“Sunshine you can peel” anchors the set. Seasonal headlines hang off it without ever breaking form.
Two backdrops, one grid
Warm cream and deep navy alternate down the profile, giving the feed rhythm without a third colour ever entering.
All forty, as posted
Cream and navy alternate down the feed so the profile reads as one campaign from a mile away. Tap any square to open it in the reel.