Minnesota Wind Chill · Season Campaign
St. Paul, meet your cold front.
Eighty-six social ads. One hard-charging campaign. Built to turn huge plays, hometown heroes, and roof-raising Saturdays into a season fans could feel before the first pull.
86Social ads · one campaign
11–1A season for history
STPHome of the cold front
The assignment
Make the season impossible to miss.
Wind Chill had the moments. The campaign gave them weather. Hard type, frozen texture, cinematic portraits, and unmistakable blue turned every stat, matchup, and milestone into one cohesive campaign.
Hit fastOne sharp idea. One quick glance. Full impact.
Stay frostyBlack, white, and steel blue—always unmistakably Minnesota.
Build the roarEvery ad gives the next big moment somewhere to land.
The campaign,
at full force
Five signature frames · Maximum impact
History,
turned all the way up
Records · Titles · Collective belief
The season arc
When the year gets big, go bigger.
Records deserved more than recap cards. They got scale, atmosphere, and just enough swagger—a record-setting 11–1 run made to feel as massive as the team behind it.
Stats with
main-character energy
Stars · Stat lines · Two-way trouble
Player-first creative
The number is the headline.
These aren’t box scores wearing nicer clothes. Giant numerals, close-up portraits, and ice-cold contrast turn performance into personality—one difference-maker at a time.
Saturday night,
full volume
Matchups · Mayhem · Home-field energy
From scroll to stadium
Game day should sound loud before it starts.
Matchups, ticket pushes, and player-led hype all point to the same place: Sea Foam Stadium, a wall of noise, and one more Saturday where St. Paul becomes the center of the ultimate universe.
The next generation
is already flying
Community · Belonging · Future flyers
A bigger field
Grow the game. Grow the home crowd.
The look gets brighter and the invitation gets wider. Community-focused ads bring more daylight, more open space, and one clear message: there’s room in ultimate for every kid who wants to fly.
One mark.
Zero mistaking it.
Club identity · Minnesota pride · St. Paul
Campaign gallery
86 ways to
feel the chill.
Big plays, player spotlights, playoff runs, packed houses, community-focused creative, and brand-building energy—filter the ads or let the full campaign roll.