Freestyle Event Services Event production website
A homepage that runslike a show.A homepagethat runslike a show.
Collins Creative designed and built a homepage for Freestyle Event Services, an event production company in Bakersfield and San Luis Obispo. It sorts audio, lighting, video, staging, and crew into one production plan and walks a planner from first call to strike.
The website, interactive
Open a menu.
Walk the plan.
Open the Services menu, swipe the event cards, and scroll from the opening photo to the process on desktop or on a phone.
This is a copy of the unlaunched design. Its quote and call buttons are switched off here, so nothing ever reaches Freestyle.
The navigation
Every system,
one menu away.
Event buyers arrive with one need in mind: sound for a commencement, an LED wall for a keynote, a full stage for a concert. The Services menu opens into cards for audio, lighting, and video, each with a one-line description and two next steps, beside a list of production types.
Static proof from the homepage build
Safe preview This design is not Freestyle's live website. The preview above is a static copy of the homepage: its quote and call buttons do nothing and say that sending is switched off, so no email or call ever reaches the company.
The challenge
Too many services to list one by one.
Freestyle plans and runs audio, lighting, video, staging, power, drape, and crews for ceremonies, conferences, galas, and expos. An earlier draft repeated that equipment list in nearly every section.
We cut the repeats, merged the event types into one short section, and gave each remaining section a single job: systems, show-critical support, fit, process, and why Freestyle.
The process
From scope
to strike.
Institutional buyers want to know what working with a production company looks like before they call. We wrote the process as five stages a planner can check against their own timeline.
- ScopeAudience, venue, schedule, content, and critical moments
- DesignSystems, crew roles, power, signal, and sightlines
- BuildPrep gear, coordinate access, install, verify coverage
- OperateRun cues, adjust the room, support presenters
- CloseStrike cleanly and leave no loose ends
On a phone
Built for a planner
between site visits.
On a phone the header shrinks to a floating bar with the wordmark and a menu button. The menu opens to five sections, the event types become a swipeable card row, and the process turns into a list under its photo.
What we made
One homepage,
one job per section.
Information architecture
An audit of the earlier draft, then one message per section: systems, show-critical support, fit, process, and why Freestyle.
Navigation
Desktop menus built from cards with a description and two actions, and a full-screen phone menu.
Copy structure
Plain-language headings and short lists in place of repeated equipment catalogs.
Responsive front end
A dark, photo-led page with a swipeable event carousel and a separate phone layout.
One plan for the whole room.
One job per section.
Project lead
Brendan Collins
Brendan led the UX/UI design, the copy structure, and the front-end build for the Freestyle homepage.
The judgment that mattered was cutting. The draft said the same thing in eight places; the finished page says it once, in the section where a planner looks for it.
Meet the studioYour next chapter
Is your website
repeating itself?
If your services blur together online, we can give each one a clear place and a clear next step.
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