Brand identity · Website · Creative

Javi's Pools.
Clear at every touchpoint.

A logo, a custom website, an easier way to request service, and a library of branded creative. We brought Javi's Pools together across the web and social.

Explore the website

The Javi's Pools website, with its waterline headline, on a laptop and phone

The client: Javi's PoolsBakersfield, California
Brand: Logo designVisual identity
Digital: Website design + developmentContact + service request flow
Creative: Branded imagery + graphicsInstagram-ready content

Logo design for Javi's Pools.

Branding + logo design

One mark.
A whole visual world.

We designed the wave-and-circle logo, then built a visual identity around it. Deep blue, turquoise, warm neutrals, and a yellow accent connect the website, promotional graphics, and social creative.

A shared palette. A recognizable signature.

Bold type and poolside imagery give the identity a language beyond the logo.

Website design + development

The identity,
brought to life.

The waterline became the opening idea: oversized type at the surface, a view beneath it. We carried that direction through custom page layouts, service content, and responsive development.

Javi's PoolsWebsite preview

Desktop website

Mobile website

Interactive portfolio previews. Form submissions are disabled.

Open the website

The weekly service page pairs a large headline and concise service copy with sunset poolside artwork — **Clarity in the layout.** Service pages pair concise explanations with artwork made for the subject.

The repair page uses a full-width evening scene, bold typography, and a direct service request action — **Variety within the system.** Different compositions keep the pages distinct while the brand stays consistent.

Mobile + contact experience

From first look
to first hello.

We made the next step easy to find. Clear mobile navigation, call links, and a guided contact form connect the visual experience to a practical way to request service.

1
Choose a service
Including an option for visitors who aren't sure.
2
Tell us about the pool
Location and a short description of what it needs.
3
Choose how to connect
Contact details and a preferred way to hear back.
4
Review the request
A final check before sending.

Try the form preview

The mobile navigation with clear service links and a prominent Request Service button — Navigation, designed for a thumb.

Step three of the mobile request form, with name, email, phone, contact preference, and Back and Continue controls — A focused form, one step at a time.

Creative + graphic design

More than a set
of website images.

We created a library of poolside scenes, equipment details, branded compositions, and promotional graphics. Each uses the same visual cues, giving Javi's Pools material to keep using across its marketing.