Feeling first
Let the cafe's energy arrive before the menu.
Playful type, soft-serve imagery, and an unmistakably pink-and-cream palette create a digital first impression as warm as the window.
← All work
Case study — Elle's Cafe & Ice Cream
A beautiful day, made easy to choose.
We created a joyful digital home for Regina's Elle's Cafe & Ice Cream — bringing soft serve, galaxy sodas, custom cakes, merch, hours, and a distinctly local point of view into one inviting experience.
Explore the live site ↗
A bright moment, in motion
Color, texture,
and a reason to stop.
The challenge
A local favourite needs more than a list of flavours.
Elle's is already full of character: soft serve, galaxy sodas, handcrafted ice-cream cakes, bright colors, and the small moments that make a neighbourhood shop worth revisiting. The site needed to carry that personality online while making the practical questions easy to answer — what to order, where to find the cafe, when it is open, and how to plan a custom cake.
The result treats each answer as part of the welcome rather than an interruption to the brand story.
Clear next steps
Turn curiosity into the right visit.
Ice cream, drinks, merch, custom cakes, story, and contact each have a direct place to go without flattening the homepage into a directory.
Mobile at the counter
Keep the important details close to a thumb.
Menu access, directions, calling the shop, and cake ordering stay immediately reachable on the screen customers actually bring along.
The visual system
Bright, specific, and unmistakably Elle's.
The art direction uses cocoa for warmth and contrast, creamy neutrals for breathing room, candy pink for momentum, and a lilac accent that keeps the experience buoyant. The typography is equally direct: expressive display headlines set the tone, while a friendly sans-serif keeps information effortless to scan.
CocoaPinkCreamLilac
The working surface
The experience holds the mood and the details.
Every surface has a job. The homepage invites discovery; the social proof makes the local following visible; the contact route makes it simple to reach the shop; and the cake flow turns a high-intent request into a clear set of choices. It is the same principle behind our brand-led website work: personality and practical action should reinforce each other.
Mobile experience
All the good stuff, one thumb away.
The phone experience keeps the cafe's expressive menu intact while keeping directions, the call action, current hours, and social channels near the decision. The custom device frame has no camera cutout, so the site itself remains the focus.
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Clear destinations for the cafe's menu, story, cakes, merch, FAQ, and contact details
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Consistent visual system spanning desktop, mobile navigation, product moments, and service information
Mobile first
Directions, calling, and ordering actions designed for the moment a customer is ready to visit
A good local website should feel like the first hello at the service window.
Does your online presence feel as memorable as your real one?
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Tell us what makes your place worth coming back to.
We'll turn the difference into a clear digital experience — no obligation, no jargon.