40 Social Ads.
One unmistakable orange.
We created a flexible campaign world for Wonderful Halos that turns one expressive mascot into a year of scroll-stopping stories — then built an immersive website to let all forty films live together without feeling like a catalog.
Explore the campaign ↗
Forty stories. One world.
This is the complete local campaign experience — explore the acts, the idea, and the full feed inside either frame.
Desktop · scroll to explore
Mobile · scroll to explore
Make one familiar fruit feel new forty times.
Wonderful Halos already owns a recognizable product and a famously simple promise. The campaign needed enough range to stay fresh across seasons and social placements without losing the instant recognition of the little orange at its center. Every execution had to feel like a new joke, a new mood, or a new tiny adventure — and still unmistakably belong to one world.
A campaign world with enough range for a year.
We built a character-led system that could shift from cinematic to absurd, from quiet to kinetic, while holding onto a consistent visual language. Forty finished films were organized into six acts, giving the campaign both variety in the feed and structure as a complete body of work.
The website had to move like the campaign.
We treated the site as a reel, not an archive. The opening hits immediately; the acts create rhythm and orientation; the feed rewards exploration. Bright fields, oversized type, and elastic motion make the page feel authored from the same creative idea as the films themselves.
Every good day happens to have a Halo in it.
Brendan Collins
Brendan leads UI/UX, branding, and front-end execution — making software simple, clear, polished, and easy for real people to use.
On Wonderful Halos his focus was cohesion: giving forty playful ideas one recognizable visual world, then designing a site energetic enough to carry the whole campaign.
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