40 Social Films.
One unmistakable orange.
We built a flexible campaign world around Wonderful Halos' unmistakable orange — shaping the brand story, art direction, character animation, social creative, and a digital home for forty distinct films.
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One character.
Nine ways to move.
Painted California landscapes, playful character moments, surreal scale shifts, and space-bound spectacle — all connected by the same warmth, optimism, and unmistakable orange.
Forty stories, built to be explored.
The campaign site turns a large body of work into one immersive experience. Explore the central idea, six creative acts, and full social feed inside either frame.
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Keep an icon recognizable — without repeating the idea.
Wonderful Halos already has one of the produce aisle's most recognizable characters and a famously simple promise. The social campaign needed enough creative range to stay fresh across a full year without losing the little orange at its center. Every execution could enter a new place, mood, or visual style — but it still had to feel unmistakably Halos at first glance.
A storytelling system designed for range.
We shaped the campaign around a clear brand truth: good days feel better with a Halo in them. From there, the art direction, character animation, motion design, and social creative could move from painterly coastlines to playful character moments and cinematic spectacle without losing the same warmth, optimism, or orange-led identity.
A campaign site that behaves like a reel.
The site was designed as part of the campaign, not a container around it. The opening lands immediately, the six acts create rhythm and orientation, and the feed rewards exploration. Bright fields, oversized typography, and elastic motion carry the same creative energy as the films themselves. The result also shows how our campaign website work turns a body of creative into an experience people can explore.
The format can change. The feeling stays the same: sunshine you can peel.
Brendan Collins
Brendan led the campaign's creative direction, brand storytelling, motion system, character world, website design, and front-end execution.
His focus was cohesion: giving forty playful ideas enough freedom to surprise people while making every frame, interaction, and story feel unmistakably Wonderful Halos.
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