Case study — The Fence Guys

The best crew in town, easiest to find.

The Fence Guys had a skilled crew, 45 five-star reviews, and an Instagram full of finished work — and were still invisible on Google, losing homeowners to national lead-gen sites that sell their number to the highest bidder. We built a service-rich, estimate-first website and the local SEO to put the real local crew ahead of the middlemen.

Live at fenceguysbakersfield.com ↗

The Fence Guys website — Bakersfield fence company homepage

Project type

WebsiteLocal SEO

Industry

Fence & Gate Installation

Capabilities

Web DesignDevelopmentCopywritingLocal SEOAd Creative

The design, live

One site, every screen.

Both frames are the real website — scroll inside each device to explore the full experience.

fenceguysbakersfield.comLive

Desktop · scroll to explore

Mobile · scroll to explore

The challenge

Great work, invisible where it counts.

Searches for "fence company Bakersfield" went to national lead-gen sites that sell a homeowner's phone number to the highest bidder — while the crew actually doing the best work in town had no way to be found. Our job: put the real local crew ahead of the middlemen, with a site that ranks for every service they offer and turns a visit into a call, a text, or an estimate request. The project became a model for our contractor website work, where service depth, local proof, and a clear estimate path have to work together.

New redwood privacy fence around a Bakersfield backyard pool — Real work, not stock photography — a redwood privacy fence built around a Bakersfield backyard pool.

What we built

Everything a homeowner needs to say yes.

Twelve dedicated service pages, their strongest asset — 45 real Google reviews — loaded live onto the homepage, and craft details written where homeowners can see them: deeper footings for sandy soil, galvanized hardware, cleanup included.

✓A page for every service — wood, vinyl, Trex, hog panel, pool, gates and more, each targeting its own local search ✓45 real Google reviews on the homepage — real names, real projects ✓Craft details as copy — the reasons a fence lasts, made visible ✓Estimate-first contact — call, text, or a short form; every path ends in a free on-site estimate

Custom cedar-and-iron driveway gate built by The Fence Guys — The high-ticket work up front — custom driveway gates photographed on real Bakersfield properties.

Gates as the showpiece

The work that sets them apart, leading the site.

Cedar-and-iron driveway gates and ornamental ironwork are what separate The Fence Guys from fence-only crews — so we made them the hero instead of burying them in a services list. Every material choice on the site is written to answer the question homeowners actually ask: will this last?