Case study — The Light Guys · Year-round lighting

One local brand, built to stay busy all year.

The Christmas work made The Light Guys familiar. The year-round business is much bigger: landscape and interior lighting, bistro strings, permanent rooflines, outdoor sound, video, and event installs. We built a second digital home that makes the full company clear without losing the local trust behind the name.

Live at lightguys.net ↗

The Light Guys year-round website hero showing a professionally lit backyard and pool

Project type

WebsiteLocal SEO

Industry

Residential LightingOutdoor Entertainment

Capabilities

Web DesignDevelopmentContent ArchitectureLocal SEO

The design, live

One experience, every screen.

Both frames use the local year-round site—scroll inside either device to see how the broader service story holds together.

lightguys.netLocal

Desktop · scroll to explore

Mobile · scroll to explore

The challenge

A trusted seasonal name with twelve months of demand.

The Light Guys were already known for Christmas installs, but the same crew designs far more than rooflines in December. The new site had to introduce a year-round company without making the seven service categories feel like seven unrelated businesses.

What we built

Seven services. One clear point of view.

The system starts with the outcome—spaces that feel warmer, safer, and more useful after dark—then gives each service enough depth to answer a homeowner's real questions. Large local project photography carries the experience while focused pages create a clear path from discovery to quote.

✓Dedicated paths for landscape, string, interior, audio and video, permanent roofline, event, and Christmas lighting ✓A photo-led service and project-gallery system that shows the finished feeling before it explains the fixture list ✓Fast call, text, and quote actions designed for homeowners moving between inspiration and an on-site estimate ✓LocalBusiness structure, service-area content, reviews, FAQs, and planning resources built for local search

Landscape and string lighting around a Bakersfield pool

Warm interior ceiling, pendant, and under-cabinet lighting

Bistro lighting over an outdoor dining and entertainment area

The visual system

Show the finished feeling, not just the hardware.

Home-service sites often lead with parts, logos, and technical vocabulary. This one leads with what changes: a pool that becomes a gathering place, a dark walkway that feels intentional, a kitchen with the right warmth, and an outdoor room that finally works at night.

Distinct service categories organized under one local brand

2008

Serving Bakersfield homeowners with real project history and reviews

12 mo

A site designed to create relevance beyond one holiday season

Project lead

Brendan Collins

Brendan leads UI/UX, branding, and front-end execution—making complex service businesses feel clear, polished, and easy to act on.

On lightguys.net, the focus was expansion: turning a name associated with one season into an authority across lighting, audio, video, and outdoor living all year long.