Case study · The Light Guys · Year-round lighting

One service business, built for every season.

We designed and built a complete year-round website for The Light Guys, connecting eight service categories, project proof, planning content, local search, and a guided project intake in one clear system.

View the website ↗

The Light Guys homepage with a Bakersfield backyard, service message, project actions, and customer review

Project type

Service websiteLead-generation experience

Industry

Home lightingBakersfield, California

Capabilities

StrategyUX/UI designFront-end developmentContent architectureLocal SEO

The challenge

Expand a familiar name into a year-round business.

The Light Guys were already known for holiday installations. The broader company also designs landscape lighting, interior lighting, permanent rooflines, outdoor audio and video, string lighting, commercial work, and event lighting. The website needed to make that range feel connected instead of turning every service into a separate business.

Navigation system

More services, without more friction.

The desktop mega menu pairs the full service list with visual context. On a phone, the same architecture becomes a focused full-height drawer with expandable groups, direct access to reviews, and a persistent project action.

What we built

One shared system from first question to project start.

The site is generated from one shared shell, so navigation, footer content, metadata, accessibility behavior, and calls to action stay consistent across the complete route set.

✓Eight focused service paths supported by comparison and planning content✓Project galleries organized around how homeowners use each space✓Responsive mega-menu and mobile accordion navigation from one source✓Local service-area, review, FAQ, pricing, process, and resource content✓A six-step project intake with optional photos and a saved local draft✓A route registry and build checks that keep the shared shell complete

The Light Guys Start Your Project form showing service choices and a live project summary — **Start Your Project**
The intake begins with clear service choices, then moves through design priorities, scope, optional photos, contact details, and review. A live summary keeps the project understandable at every step.

Content system

Show the work, then help people plan the next step.

Project galleries do more than collect photographs. Each section explains what the lighting is doing, how different zones work together, and which service path fits the space. The same editorial rhythm carries into pricing, process, warranty, FAQs, resources, and service-area pages.

The Light Guys project gallery explaining outdoor lighting zones beside a finished pool and landscape project — **Project gallery system**
Finished installations are paired with the design thinking behind path, tree, garden, pool, patio, and gathering-zone lighting.

Generated routes kept consistent by one shared website shell

Service categories connected through navigation, proof, and planning content

Guided intake steps from project type through final review

The website moves from inspiration to a better first project conversation.

Project lead

Brendan Collins

Brendan led the content architecture, UX/UI design, conversion strategy, and front-end system for The Light Guys year-round website.

The central judgment was keeping a broad service business easy to understand while giving each service, project type, and planning question enough room to be useful.