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Case study — Lunde Flooring Co.

A flooring store that fits in your pocket.

Flooring is a high-consideration purchase — people want to see it, feel it, and know the math before they spend thousands. Lunde needed more than a brochure: a real store with honest carton pricing, free samples, and local delivery — up against national chains with million-dollar ad budgets.

Live at lundeflooring.com ↗
Great room with luxury vinyl plank flooring

Project type

E-commerceWebsite

Industry

Flooring Retail

Capabilities

Web DesignDevelopmentE-commerceSEO
The design, live

One site, every screen.

Both frames are the real website — scroll inside each device to explore the full experience.

Desktop · scroll to explore

Mobile · scroll to explore

The challenge

Beating the big-box stores at trust.

Our answer: make buying from the local shop the easier option — clearer pricing, a no-risk first step, and a checkout built around how flooring is actually bought.

What we built

A real store, not a brochure with a phone number.

A full catalog with shop-by-tone browsing and best-sellers, plus the #1 confusion in flooring solved on-page: enter your square footage and the site calculates cartons and prices it clearly. Any four floors ship as free full-size samples — the zero-pressure first step that turns browsers into buyers.

Shop-by-tone catalog with real product pages Carton math done for you — square footage in, honest total out Free samples as the funnel — four full-size floors, delivered Local advantage up front — free delivery within 10 miles, 20-year warranty
Kitchen with herringbone vinyl plank flooring
The premium patterns — herringbone that earns the trip past the big-box aisle.
Photography that sells

Real rooms, not swatches.

Every floor is photographed in a finished room, because nobody falls in love with a plank on a seamless sweep. The light-oak best-sellers Bakersfield actually buys — ranked, in stock, ready to ship by the carton.

Kitchen island with light-oak vinyl plank flooring
The tones Bakersfield buys — shown in the rooms they'll live in.
4
Free full-size samples per customer — the no-risk step that starts every sale
20yr
Residential warranty and honest carton pricing on every page
10mi
Free-delivery radius — the local advantage no national chain can match
Brendan Collins
Project lead

Brendan Collins

Brendan leads UI/UX, branding, and front-end execution — making software simple, clear, polished, and easy for real people to use.

On Lunde his focus was removing doubt: carton math on the page, samples with zero risk, and photography a buyer can picture in their own home.

Could your store sell product, not just book calls?

Contact us

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