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Case study — Shalem Photography

Senior portraits, sold like the art they are.

Shalem's senior portraits are genuinely editorial — mountaintop panoramas at golden hour, downtown black-and-whites, graffiti-wall color. But photography websites bury that work in identical thumbnail grids, and seniors book on feeling, not folders.

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Shalem Photography — project preview
Shalem Photography website — senior portrait homepage

Project type

Website

Industry

Portrait Photography

Capabilities

Web DesignDevelopmentCopywriting
The design, live

One site, every screen.

Both frames are the real website — scroll inside each device to explore the full experience.

Desktop · scroll to explore

Mobile · scroll to explore

The challenge

Seniors book on feeling, not folders.

The site had to sell an experience — "your senior year, on your terms" — and turn Class of 2027 browsing into booked consults.

Senior portrait on an Alaskan mountainside at golden hour
Alaska as the co-star — a senior portrait experience that cannot be copied by a studio in the Lower 48.
What we built

An editorial magazine, not a grid.

Chapters — approach, style, gallery, booking — that read like a lookbook and let the photography breathe at full width. Three style lanes help every senior see themselves in the work: City sharp, Wild Alaska, Soft story. And Alaska itself is the co-star — "the most cinematic backyard in the country," something no Lower-48 studio can copy.

A lookbook structure that lets the work breathe Three style lanes so every senior finds their fit Chugach and Turnagain locations woven into the pitch Consult → Design → Photograph → Deliver, with "Book a session" riding the nav
Black-and-white editorial senior portrait downtown
City sharp — magazine energy, shot on real streets, not a backdrop.
Personal detail

Color, texture, character.

Sessions designed around the person, not a preset. Graffiti walls, wardrobe, the small things — shot to feel like the senior, not the catalog. That editorial restraint is part of our custom website design approach for visually led brands.

Colorful senior portrait against a graffiti wall
Detail work — the finishing touches that do the closing.
3
Style lanes — City sharp, Wild Alaska, Soft story
4
Step booking path — consult, design, photograph, deliver — with zero mystery
2027
Now booking the Class of — urgency built into the hero and every CTA
Brendan Collins
Project lead

Brendan Collins

Brendan leads UI/UX, branding, and front-end execution — making software simple, clear, polished, and easy for real people to use.

On Shalem his focus was restraint: a design quiet enough to let world-class photography do the selling.

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