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Case study — Shalem Photography

Senior portraits, sold like the art they are.

Shalem's senior portraits are genuinely editorial — mountaintop panoramas at golden hour, downtown black-and-whites, graffiti-wall color. But photography websites bury that work in identical thumbnail grids, and seniors book on feeling, not folders.

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Senior portrait on an Alaskan mountainside at golden hour

Project type

Website

Industry

Portrait Photography

Capabilities

Web DesignDevelopmentCopywriting
The design, live

One site, every screen.

Both frames are the real website — scroll inside each device to explore the full experience.

Desktop · scroll to explore

Mobile · scroll to explore

The challenge

Seniors book on feeling, not folders.

The site had to sell an experience — "your senior year, on your terms" — and turn Class of 2027 browsing into booked consults.

What we built

An editorial magazine, not a grid.

Chapters — approach, style, gallery, booking — that read like a lookbook and let the photography breathe at full width. Three style lanes help every senior see themselves in the work: City sharp, Wild Alaska, Soft story. And Alaska itself is the co-star — "the most cinematic backyard in the country," something no Lower-48 studio can copy.

A lookbook structure that lets the work breathe Three style lanes so every senior finds their fit Chugach and Turnagain locations woven into the pitch Consult → Design → Photograph → Deliver, with "Book a session" riding the nav
Black-and-white editorial senior portrait downtown
City sharp — magazine energy, shot on real streets, not a backdrop.
Personal detail

Color, texture, character.

Sessions designed around the person, not a preset. Graffiti walls, wardrobe, the small things — shot to feel like the senior, not the catalog.

Colorful senior portrait against a graffiti wall
Detail work — the finishing touches that do the closing.
3
Style lanes — City sharp, Wild Alaska, Soft story
4
Step booking path — consult, design, photograph, deliver — with zero mystery
2027
Now booking the Class of — urgency built into the hero and every CTA
Brendan Collins
Project lead

Brendan Collins

Brendan leads UI/UX, branding, and front-end execution — making software simple, clear, polished, and easy for real people to use.

On Shalem his focus was restraint: a design quiet enough to let world-class photography do the selling.

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