Elle's Cafe & Ice Cream Website + cake request flow
One counter.Eight clear paths.One counter.Eight clearpaths.
Collins Creative designed and built a website for Elle's, a soft-serve and ice-cream-cake shop in Regina: a separate page for each part of the menu, a four-step cake request that ends in a ready-to-send text, and a phone layout that keeps calling, directions, and cake ordering one tap away.
The website, interactive
Walk up
to the window.
Move between the menu pages, open the FAQ, and build a cake request on desktop or on a phone.
This is a copy of the finished site. Calling and texting the shop are switched off here, so no request ever reaches the cafe.
The challenge
A small shop with a lot to explain.
Elle's sells soft serve, galaxy and dirty sodas, milkshakes, merch, and custom ice-cream cakes. Visitors also want the hours, the address, and a way to order a cake without a back-and-forth.
We gave each of those its own page in the navigation, and turned the cake order, the most involved request, into a short guided builder.
The cake request
Four choices,
then one text.
A customer picks a design, a size, a flavour, and a pickup date. The site checks that each step is complete before Next is enabled and keeps pickup at least two days out.
There is no checkout. The finished request becomes a pre-written text message to the shop, and the page says plainly that the order is confirmed only after the cafe replies.
- DesignNine cake designs, each with a price range
- SizeMini to two-tier, with how many each feeds
- FlavourSix soft serve flavours
- DetailsPickup date, cake message, name, and number
The request, ready to send.
Same steps, one column.
About these screens Captured from a local copy of the site with a made-up name and number. No text was sent and no cake was ordered.
At the window
The visit stays
one tap away.
On a phone the homepage gets its own composition, and a bar along the bottom keeps Call, Directions, and Order a cake on every page.
The menu takes over the screen and ends with a card for today: whether the shop is open, today's hours, the address, and buttons for directions and calling. The open badge is worked out from the posted hours, so it changes through the day.
The story page
Every claim
has a link.
Elle's has had a lot of attention online and in the news. Instead of retelling it as slogans, the story page walks through it in order and ends with cards that link each part to the original post or article.
What we made
The shop,
page by page.
Menu pages
Separate pages for ice cream and for drinks, each grouped by the way the counter sells them.
Cake request builder
Four guided steps with a live summary and estimate, ending in a pre-written text to the shop instead of a payment.
Visit details
Hours, address, directions, and a call button in the footer, the contact page, and the phone menu, with an open badge driven by the posted hours.
Story, FAQ, and merch
A sourced story page, an FAQ for allergies, parking, and cake lead times, and a merch page.
Every question gets a page.
Every order ends in a text.
Project lead
Brendan Collins
Brendan led the strategy, art direction, UX/UI design, and front-end build, from the eight-page structure to the cake request flow and the phone action bar.
The key judgment was keeping a custom cake a conversation: the builder ends in a pre-written text the cafe confirms, not a checkout the shop would have to run.
Meet the studioYour next chapter
Taking orders
by DM?
If custom orders arrive in pieces across messages and calls, we can design a short request that collects everything before it reaches you.
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