Minnesota Wind Chill Season campaign + website
Eighty-six ads.One cold front.Eighty-sixads. Onecold front.
Collins Creative designed a 2026 season social campaign for the Minnesota Wind Chill, the professional Ultimate team in St. Paul, and a campaign website that holds all 86 ads with category filters and a full-screen reel.
The campaign site, interactive
Filter the season.
Then let it roll.
Scroll through the featured chapters, filter all 86 ads by category, or start the reel and step through the campaign one frame at a time, on desktop or on a phone.
The site presents the full campaign. It has no forms and sells nothing.
The challenge
A big season needs more than recap cards.
The 2026 Wind Chill finished 11 and 1, the best regular season in franchise history. The story had big plays, standout players, playoff stakes, home crowds, and a youth community, and each needed a different kind of post.
The campaign had to cover all of it and still read as one team at a glance in a feed.
The visual system
Cold, fast,
always Minnesota.
Every ad uses the same parts: navy, black, snow white, and ice blue, hard condensed type, frozen texture, and the Wind Chill mark. What changes is the layout, so a highlight, a playoff countdown, and an invitation to new fans each get the emphasis they need.
The campaign website
Eighty-six ads,
easy to browse.
Eighty-six images can turn into a file dump. The site opens on the campaign idea, moves through featured chapters, and then puts every ad in one gallery with eight category filters.
The reel
One ad at a time,
full screen.
The reel plays the whole campaign frame by frame, with previous, next, and pause controls and a position counter. Social ads are seen on phones, so the reel and the opening were designed for one too.
The campaign, in order.
Built for the feed's screen.
What we made
One season,
one system.
Creative direction
A cold, fast direction built on the club's colors and mark, with rules for type, texture, and layout.
86 social ads
Square ads across eight categories, from great plays and player stat lines to game day, community, and brand.
A documented production workflow
Ads made with AI image generation from team photography, with every name, stat, date, and opponent checked against source files.
Campaign website
Featured chapters, a filterable gallery of all 86 ads, and a full-screen reel, on desktop and phone.
Different players, scores, and stakes.
One look: cold, fast, Minnesota.
Project lead
Brendan Collins
Brendan led the creative direction, the social ad system, and the design and front-end build of the campaign website.
The focus was range with discipline: give each play, player, and promotion the right emphasis while keeping all 86 pieces recognizably Wind Chill.
Meet the studioYour next chapter
A season worth its own campaign?
We design campaign systems that stretch across dozens of posts and still look like one team, plus a site to show them off.
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