Case study — Bakersfield Cedar

Big timbers. No quote games.

Bakersfield Cedar sells premium incense cedar to contractors and homeowners across Kern County. We built a warm, product-first website that puts real prices on the page, explains the material without the jargon, and turns a rough cut list into a fast conversation with the owner.

View Bakersfield Cedar ↗

Bakersfield Cedar website homepage with product navigation, cedar timber hero, pricing call to action, and local contact number

Project type

WebsiteLocal Commerce

Industry

LumberBuilding Materials

Capabilities

StrategyWeb DesignDevelopmentCopywritingLocal SEO

The design, live

One site, every screen.

Both frames use the local copy of the website — scroll inside each device to explore the full experience.

bakersfieldcedar.comLocal

Desktop · scroll to explore

Mobile · scroll to explore

The challenge

The product was premium. The buying experience was all phone call.

Custom cedar does not fit neatly on a retail shelf. Sizes, lengths, project types, and availability vary — so buyers assumed they had to call before they could even understand the range. The site needed to make the first decision easier without making a small local operation feel like a faceless catalog.

What we built

Clear enough for the DIYer. Fast enough for the contractor.

We organized the experience around what people are actually building: pergolas, patio covers, outdoor kitchens, beams, fences, and gates. A warm cedar-and-cream visual system makes the material the hero while direct, local copy keeps Brendan — not a warehouse — at the center of the business.

✓Product paths for rough-sawn timbers, pergola lumber, and custom orders ✓Fifteen common sizes priced openly on the page ✓A three-step quote path that captures the project, timeline, and rough specs ✓Local positioning written for Bakersfield and Kern County search intent

Pricing as proof

The answer buyers want, before the form.

Most material sites hide every useful number behind “request a quote.” Bakersfield Cedar does the opposite. Common dimensional lumber and big timbers appear side by side with real prices, while custom cuts stay one clear action away. Transparency becomes the sales strategy.

The quote path

A rough idea becomes a useful lead.

The guided request starts with the project, then asks who is building and when the wood is needed. By the time a buyer adds sizes, quantities, and contact details, Brendan has enough context to answer with a real quote — without turning the form into homework.

Large outdoor structure built with exposed cedar timbers — The end product stays visible throughout: cedar made for real outdoor builds.

Common timber sizes with prices visible on the page

Short steps from project type to quote-ready specs

Direct local contact — the owner, not a call center

Project lead

Brendan Collins

Brendan leads UI/UX, branding, and front-end execution — making software simple, clear, polished, and easy for real people to use.

On Bakersfield Cedar, his focus was turning a product catalog and a phone call into one transparent buying path without losing the trust of an owner-led local business.