Case study · Epoxy Floor Guys

Turning specialist work into a clear digital experience.

Collins Creative designed and built a lead-generation website for Epoxy Floor Guys. The work brings the brand, installation proof, service details, and quote intake into one clear experience for a local home-service business.

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Epoxy Floor Guys website hero showing the desktop navigation, opening message, and consultation call to action

Project type

WebsiteLead generation

Industry

Home servicesFloor coatingsLocal service

Capabilities

Web strategyContent architectureUX/UI designFront-end development

The challenge

Strong work needed a stronger digital presentation.

Epoxy Floor Guys had a visual service and a technical process, but the website needed to make both immediately clear to people discovering the company online.

We needed to turn proof of craftsmanship, service information, and a way to begin a project into one coherent digital experience.

Concrete garage floor before preparation and coating — We used the before-and-after work to make the transformation immediately legible.

What we built

One website for the brand, the work, and the lead.

We designed the journey around a clear sequence: establish credibility with finished work, orient visitors around the type of project, explain why the process matters, and give the team a structured first inquiry. That sequence is a core part of our contractor website approach.

✓Information architecture for residential, commercial, color, service-area, and preparation content ✓A visual system that puts completed floors at the center of the brand story ✓Responsive page layouts that carry the same experience from desktop to mobile ✓A four-step consultation flow that captures project type, space, finish direction, contact details, and optional photos

Interaction design

The interface states that make the system usable.

We designed the navigation and quote experience as part of the same lead-generation system. Each state keeps a large service catalog understandable and makes the consultation path easy to find on every screen.

Epoxy Floor Guys desktop mega menu with service, system, and planning paths — **Desktop mega menu**
A visual navigation system that turns a broad catalog of services, coating systems, and planning resources into clear paths.

Epoxy Floor Guys four-step consultation form open over the website — **Consultation form**
A four-step quote flow that asks for the right project context before the team follows up.

Epoxy Floor Guys full-screen mobile navigation with expandable sections and contact actions — **Mobile navigation**
A full-screen mobile pattern with expandable sections and two clear conversion paths.

Epoxy Floor Guys mobile consultation form with progress stages and project choices — **Mobile consultation**
The quote flow keeps its decision-making structure and progress cues on a smaller screen.

Uncoated garage floor before the Epoxy Floor Guys installation — Garage transformation · before

Finished decorative flake garage floor coating — Garage transformation · after

The design system

Make the work visible. Make the next step clear.

The visual system gives the project photography a real job to do. Finished floors establish the standard, preparation content makes the craft credible, and service paths with the consultation flow create a clear route forward.