Case study · Minnesota Wind Chill

86 Social Ads.
One cold front.

We turned a history-making Minnesota Wind Chill season into a flexible campaign system, bringing huge plays, hometown players, game-day urgency, community growth, and all 86 ads into one cohesive brand world.

Explore the campaign ↗

Project type

CampaignWebsite

Industry

Professional SportsUltimate Frisbee

Capabilities

Creative DirectionCampaign DesignArt DirectionBrand StorytellingSocial Media CreativeWeb DesignDevelopment

Selected campaign work

Six moments from a system built for 86.

Great plays, playoff stakes, future fans, and a sharper Minnesota identity all had to belong to the same season. Open any frame to see how the system holds together while the story changes.

Minnesota Wind Chill Full Extension social ad featuring an airborne player reaching for the disc — Full Extension · Great plays

Minnesota Wind Chill Own the Air social ad built around an athletic catch — Own the Air · Great plays

Minnesota Wind Chill playoff campaign ad announcing that the stage is set — The Playoff Stage Is Set

Minnesota Wind Chill fan-growth ad introducing ultimate as your new favorite sport — Your New Favorite Sport

Minnesota Wind Chill countdown ad for the Central Championship — Central Championship Countdown

Minnesota Wind Chill identity ad with the line Cold Fast Minnesota — Cold. Fast. Minnesota.

The campaign, live

Eighty-six stories, built to be explored.

Explore the complete campaign, category filters, brand system, and autoplay reel inside either frame.

collinscrtv.com/mnwindchill/Live

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Mobile · scroll to explore

The challenge

Make every point feel big before the first pull.

The Wind Chill had huge plays, an 11–1 season, hometown personalities, playoff stakes, and a growing youth community. That story lived across game results, player stats, ticket pushes, and an archive of social posts. The campaign needed enough range to cover all of it while staying recognizably Minnesota at a glance.

Minnesota Wind Chill community ad celebrating more than 175 youth players

Minnesota Wind Chill player spotlight for assist leader Gordon Larson

What we built

One system for every kind of Saturday.

We organized the season around a hard-charging visual language rooted in the club's navy, ice blue, crest, and Minnesota identity. The system gives action photography, player statistics, game-day information, community stories, and brand statements their own voice without letting any post drift away from the team.

✓A cold, fast creative direction grounded in St. Paul and the Wind Chill identity ✓Eighty-six social ads organized into eight clear campaign categories ✓Flexible layouts for action, player, playoff, game-day, community, and fan-growth stories ✓A responsive campaign website with filters and a full-screen autoplay reel

The digital experience

An archive designed to move like a season reel.

The website opens with the campaign idea, moves through the strongest creative chapters, and keeps all 86 ads available without turning the work into a file dump. Category filters make the system legible. The reel lets the campaign play at full volume, one frame at a time. That balance of scale and exploration is part of our campaign website design work.

Social ads spanning the complete Minnesota Wind Chill season campaign

Campaign categories covering play, people, stakes, community, and identity

11–1

The season record highlighted throughout the campaign story

Different players, scores, and stakes. One identity: cold, fast, Minnesota.

Project lead

Brendan Collins

Brendan led the campaign's creative direction, social system, brand storytelling, website design, and front-end execution.

His focus was range with discipline: giving every play, player, promotion, and community story the right emphasis while keeping all 86 pieces unmistakably Wind Chill.