We make merry happen.
The Light Guys needed a holiday campaign built to keep a fast-moving social feed recognizable. We created one vivid campaign world—premium homes, saturated color, a mischievous elf, and a promise that makes professional lighting feel joyful from the first post to the final reveal.
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Merry, made to move.
Nine short films carry the campaign from finished installations into a lively holiday world—bright homes, saturated color, and a little elf-powered magic.
One campaign, every format.
Explore the full social and motion campaign in the project deck.
Make a seasonal service impossible to scroll past.
Holiday lighting has a narrow moment to earn attention. The campaign needed to create a distinct feeling quickly, while still showing the craft behind a professional installation and giving The Light Guys a memorable voice that could work across many homes, colors, and post formats.
One promise. Forty-six ways to make it feel real.
“We Make Merry Happen” became the campaign platform. It holds together classic warm-white installations, full-color showpieces, red and green moments, and one playful campaign elf—giving every post its own reason to stop while still belonging to the same holiday world.
A campaign site that behaves like a reel.
The campaign deck turns a large body of work into one complete seasonal world. Motion gives the core visual system movement, the social grid makes the scale tangible, and every detail gives The Light Guys a deeper library to use through the season without making the feed feel repetitive. It also demonstrates how our digital campaign work can turn a large creative system into one coherent experience.
The format can change. The feeling stays the same: we make merry happen.
Brendan Collins
Brendan led the campaign’s creative direction, social system, motion direction, and campaign deck design.
His focus was cohesion: giving dozens of distinct holiday moments enough room to surprise while making every post and film feel unmistakably The Light Guys.
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