Case study — Pacific Gate Works

Built by hand.
Sold with the same care.

We repositioned a custom cedar gate maker around its strongest advantage: one craftsman, one home, one made-to-order object—then built an editorial website and guided inquiry that make the work feel as considered online as it does in cedar.

Explore the live website ↗

Pacific Gate Works website — a custom cedar gate designed for a private residence

Project type

WebsiteLead Generation

Industry

Architectural CraftHome & Garden

Capabilities

PositioningArt DirectionUX/UIContent StrategyDevelopment

The website, live

Editorial presence. Practical path to inquiry.

Explore the current website in desktop and mobile frames. The gallery, material story, process, craftsman profile, and three-step project inquiry are all interactive.

collinscrtv.com/pacificgateworks/v2/Live

Desktop · scroll to explore

Mobile · scroll to explore

The challenge

Custom work can disappear inside catalog language.

Pacific Gate Works does not manufacture standard products. Tom designs each gate around the home's architecture, opening, daily use, and the people who will live with it. The website needed to communicate that difference immediately—without making the first step feel intimidating.

Pacific Gate WorksCustom Western Red Cedar Gates

The positioning

Built for the house, not the catalog.

We centered the story on fit: the gate should feel native to the architecture, the material should reward daily use, and the client should work directly with the craftsman from first photo through delivery. That idea shapes every headline, image, interaction, and call to action.

01 · Place

Start with the home

Lead with completed gates in real architecture, not isolated products on white.

02 · Material

Make cedar tactile

Warm, close photography and restrained typography give grain, joinery, and iron detail room to speak.

03 · Person

Put Tom in the process

The direct craftsman relationship becomes a reason to trust the work—not a footnote on an About page.

The art direction

The work belongs in the landscape.

The visual system avoids the language of commodity home improvement. Large architectural photographs, quiet cream fields, deep evergreen, and a high-contrast serif create the pace of an editorial interiors story while preserving a clear commercial path.

Custom cedar driveway and walkway gates at a private residence

Arched cedar entry gate between stone pillars

Custom cedar garden gate framed by landscaping

Western Red Cedar gate with custom iron detail

The conversion path

A photo is enough to begin.

Instead of forcing a finished specification too early, the inquiry flow starts with the type of opening and gathers detail in three calm stages. It gives Pacific Gate Works useful project context while keeping the homeowner's first move simple.

01 · Gate style

Name the opening

Walkway, courtyard, or driveway gives the conversation an immediate scale.

02 · Your project

Share the place

Photos, approximate dimensions, finish preferences, and context guide the first recommendation.

03 · Contact

Continue with Tom

The digital flow hands off to a direct craftsman relationship—not a generic sales queue.

1:1

Direct relationship with the craftsman from first idea through delivery

Clear inquiry stages that turn inspiration into useful project context

USA

Built to order in Oregon and delivered nationwide

The site had to feel less like a catalog and more like an introduction.

Project lead

Brendan Collins

Brendan leads UI/UX, branding, and front-end execution—building digital systems that clarify what makes a business worth choosing.

For Pacific Gate Works, the focus was restraint: letting the architecture and craft carry the emotion, then making the path to a real project feel personal and obvious.