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Case study · Perkins Builder Brothers

A storefront built like part of the crew.

We led strategy, art direction, UX/UI, product storytelling, and front-end development for a custom ecommerce experience built in the crew's voice.

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collinscrtv.com/perkinsbuilderbrothers/
Perkins Builder Brothers storefront homepage with official crew merchandise and shop actions

Project type

Ecommerce websiteStorefront

Industry

Construction mediaMerchandise

Capabilities

Web strategyUX/UI designContent architectureFront-end development
The challenge

Make a store feel like the crew, not a merch template.

Our job was to translate the crew's bold, practical personality into a complete ecommerce system without sanding off what made the brand recognizable.

Perkins Builder Brothers All Gear catalog with category filters, density controls, and product cards
Catalog UX and art direction
What we built

A branded ecommerce system, from strategy to cart.

✓Storefront strategy and content architecture shaped around how the crew's audience shops ✓A bold visual system carrying the Perkins voice through navigation, catalog, and product pages ✓Responsive UX that keeps browsing, product detail, and cart actions clear on every screen ✓Dedicated hot sauce and crew stories that make the brand bigger than the product grid
Product storytelling

Products needed a point of view, not just a grid.

Workshop photography, flavor notes, heat levels, and food pairings give each hot sauce its own story before the shopper reaches the product page.

Toolbelt Torch hot sauce story with workshop product photography, flavor notes, heat level, price, and product action
Hot sauce, built right
Brand story

The people stay as visible as the products.

The crew page grounds the brand in Bryson City and introduces the builders behind the merchandise.

Perkins Builder Brothers crew page with portrait cards for Jaime Perkins, Erik Perkins, Ray Jones, and other crew members
The crew
Responsive system

The same voice, rebuilt for a smaller screen.

Headlines reflow, catalog controls condense, and every product action stays comfortable for one-handed use.

Mobile Perkins Builder Brothers homepage with official crew merchandise headline and shop actions
Home
Mobile All Gear catalog with filter control and two-column product grid
All Gear
Mobile hot sauce page with the Hot Sauce Built Right introduction and Toolbelt Torch product photography
Hot Sauce
The product path

Browse, choose, and add without losing the brand.

Product imagery leads, key details stay clear, and the add-to-cart action remains within reach.

Open Perkins Builder Brothers mobile menu with site sections and shopping categories
Full-screen menu
Mobile Speed Square Mountain Range Tee product page with image, price, stock status, description, and add-to-cart action
Apparel detail
Mobile Toolbelt Torch hot sauce product page with image, price, stock status, description, and add-to-cart action
Hot sauce detail
Every screen had to feel like it belonged beside the crew’s videos, tools, and merchandise.
Brendan Collins
Project lead

Brendan Collins

Brendan led the storefront strategy, content architecture, UX/UI design, responsive system, and front-end build for Perkins Builder Brothers.

Need an ecommerce experience with your brand's point of view?

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Build a store that feels like your business.

Tell us what you sell, how people choose, and what makes the brand worth remembering. We will design the storefront around it.

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