Get Light Ops Marketing website

A website that showshow the season works.A websitethat shows howthe season works.

A lighting business has a lot to keep connected. We gave Light Ops a website that makes the product visible: a colorful first impression, a guided job story, and a clear way to try it.

View the website Explore it here

Get Light Ops homepage with its multicolor headline, product introduction, tour, call, and demo actions

The same Get Light Ops homepage redesigned for a phone

ProjectGet Light Ops website

AudienceChristmas lighting installers

TypeSoftware marketing website

Our roleWeb design, UX/UI, product storytelling, front-end development

The website, interactive

See it in motion.
Find your way through.

Scroll the homepage, open the product pages, or take the tour. The desktop and mobile frames run a complete local copy of the website.

Portfolio preview. Forms, signups, and booking submissions are disabled.

Light Ops

A brighter way
to run the season.

The website's mark, palette, and original typeface.

Art direction + visual identity

Software with
a little light in it.

The site speaks to a seasonal lighting trade. Its colored dots and drawn headline bring that world into the brand without turning the website into a holiday decoration.

Dark navy gives the screens and films a stage. Warm white makes the copy easy to read. The accent colors connect the website, office, customer, and crew parts of the story.

Original display typeDotted headline animationProduct-led imagery

The first look

Show the work.
Then explain the system.

A product film introduces the four connected experiences. Its chapter controls let a visitor move between them, with the website's own color system carrying through the sequence.

The screen below shows the website's presentation of the product, not a separate software dashboard dropped into the case study.

The Get Light Ops website's product-film section with chapter controls for the connected experiences — **Product direction in motion.** A film, chapter navigation, and concise labels introduce the system before the deeper tour.

The guided product tour

One job.
The whole story.

Eight steps follow a fictional lighting job from the first request through installation. Each step pairs a short explanation with the screen that makes it concrete.

Progress markers, Back and Next controls, and a screen viewer make it easy to inspect a detail or move on. The story stays manageable, even when the product behind it is complex.

The guided Light Ops product tour on its second step, with progress navigation, explanation, and the corresponding software screen — **Show the sequence.** The tour explains how one job moves through the product, with a screen to support each step.

Interaction design

A closer look,
without losing your place.

The screen viewer opens the selected tour step at a useful size. Previous and Next controls carry the story into the viewer, while closing it returns to the same step.

It gives dense product screens room to be read without filling the marketing page with tiny screenshots.

The tour's expanded screen viewer with a close control, current step, and Previous and Next navigation — **Detail on demand.** The website makes the product screen inspectable, then returns the reader to the story.

The website on a phone

Keep the character.
Simplify the path.

The opening stacks into one column, with a shorter introduction and large actions. The headline keeps its color and character while the next steps become full-width buttons.

Navigation gets its own space. The tour puts its controls within reach, so the same story can be followed one step at a time on a phone.

Get Light Ops mobile homepage with its dotted headline and three full-width next actions — **The introduction.** Brand, product context, and next actions in one reading order.

Get Light Ops mobile navigation open with links to Product, How it works, Pricing, Our story, and Book a call — **The navigation.** Clear routes into the product story without a cramped desktop menu.

The product tour on a phone with the current step, explanatory copy, screenshot, and bottom navigation — **The tour.** One clear step, a readable screen, and controls at the bottom.

Make the product clear
before asking for the call.

Website design + development

Made by Collins Creative.

We designed and built Get Light Ops as the marketing website for the Light Ops product, with its own visual presentation, responsive layouts, and guided product story.

The software itself has a separate case study. This project is about how the website introduces that software to the people it was built for.

Read the Light Ops software case study

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