Selected work

Welker's Custom Cut Lumber Ordering prototype

Custom cuts,priced while you type.Custom cuts,priced whileyou type.

Collins Creative designed and built a working ordering prototype for Welker's, a Fresno lumber mill: a catalog, a quote builder that prices every cut by the board foot, and an order board the mill uses to move each job from quote to pickup.

The Welker's prototype homepage: Cedar, cut to your exact size, with a Start a quote button and a photo of a sawyer cutting a cedar beam
ClientWelker's Custom Cut Lumber
LocationFresno, California
StatusWorking prototype
Our roleProduct design, board-foot pricing, front end + order API

The prototype, interactive

Build a quote.
Then run the mill.

Configure a cut and watch the price change, add it to a quote, then switch to Mill to open the order board and move a job toward pickup.

The order server is replaced by your browser's storage here. Placing an order or sending a quote only saves it on this device, and calls and email are switched off.

The quote builder

Pick a size.
See the price.

Each product opens into a configurator. A customer picks a profile and length, fine-tunes thickness, width, and length, chooses a surface and quantity, and the estimate changes with every edit.

Static proof from the working prototype

The Cedar Beams configurator with 4 by 12 selected, a 20 foot length, rough sawn surface, a quantity of 4, and an estimated total of $920
The configurator. We put board feet per piece, the rate, and lead time beside the controls, so the customer can see how the price is built while they edit.

About these screens Captured from a local copy of the prototype. The preview above runs the same code with its order server swapped for in-browser storage, so no order was ever placed.

The challenge

Every order is a different calculation.

Welker's cuts lumber to whatever size a customer asks for, so every quote is different: the price depends on the board feet in each piece, and board feet depend on all three dimensions. Pricing a custom order meant working that out for each customer.

The prototype had to let a customer price their own cut without waiting on a callback, then give the mill an order it could cut from without anyone retyping the spec.

Board-foot pricingQuote or orderMill handoff

From the customer to the mill

One order.
Two views of it.

The customer reviews the quote, picks pickup or delivery and a payment method, then either places the order or sends it as a quote request. The same record opens on the mill side as a cut list the crew can work from.

  1. SubmittedQuote received
  2. ReviewMill checks the spec
  3. ApprovedPriced and ready
  4. MillingOn the saw
  5. PackagingBanded for pickup
  6. ReadyCome by the mill
  7. DeliveredJob closed
Customer view

Review, then commit.

Your Quote: four cedar beams and fifty fence pickets, with pickup selected, cash payment, sales tax, an estimated total of $1,221, and Place order or Send as quote request buttons
Every line keeps its full spec and board feet. "Send as quote request" lets the mill price it first; "Place order" says the customer is ready to mill.
Mill view

A cut list, not an inbox.

The mill's view of order WK-1042: a status bar set to Approved, a three-line cut list with quantity, thickness, width, length, and board feet for each line, customer and totals panels, and a Start milling button
Each line lists quantity, thickness, width, length, and board feet, with the totals and a one-step Start milling action. Shown with an internal test order.

On a phone at the job site

The estimate
stays in view.

On a phone the configurator stacks into one column: product facts first, then the size and length choices, then the controls. The running estimate and Add to quote stay pinned to the bottom of the screen while the customer edits.

Once an order is in, the customer's order page shows where it sits in the same seven statuses the mill uses.

The Cedar Beams page on a phone, with the product photo, description, and board-foot facts
Product facts first.
The mobile configurator controls for size, length, dimensions, surface, and quantity, with the $920 estimate pinned at the bottom
Controls, estimate pinned.
A customer order page on a phone showing order WK-1042 marked Approved, a status tracker, and the order lines
The order, tracked.

What we made

The mill's pricing,
in software.

  1. Board-foot pricing model

    Board feet per piece times a per-product cedar rate, applied the same way in the configurator, the quote, and the mill's cut list.

  2. Catalog and configurator

    One configurator pattern for every product: preset profiles and lengths, custom dimensions, surface and top-cut options, quantity, and a note for the mill.

  3. Quote and order flow

    A review step with pickup or delivery, payment method, tax, and a choice between placing an order and requesting a quote.

  4. Mill order board

    A staff view that turns each order into a cut list, tracks seven production statuses, and can require a staff PIN for updates.

Price it the way
the mill cuts it.
Nathan Staker

Project lead

Nathan Staker

Nathan led the architecture, the board-foot pricing engine, and the order pipeline that connects the customer's quote to the mill's order board.

The deciding judgment was to build everything on one calculation. When the configurator, the quote, and the cut list share the same math, the customer's estimate and the mill's work order cannot drift apart.

Meet the studio

Your next chapter

Still quoting
by phone?

If your pricing lives in someone's head or a notepad, we can turn it into a quote your customers build themselves.

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The Welker's mobile configurator with the estimate pinned to the bottom of the screen