Act 1 of 6
A small escape, in every square.
Lake light, a peel hammock, a day with nowhere to be. Everyday moments give the campaign its warmth and make the character feel at home.
The premiseTurn a familiar snack into a feeling people recognize.
Selected workLittle orange.
Wonderful Halos Campaign + digital
Little orange.
Big world.
We built a world around the Halos character, then gave it a voice across advertising, motion, and the web.
Explore the campaign
A character-led campaign by Collins Creative
Watch the filmsThe creative idea
Good days feel better
with a Halo in them.
Give the little orange a life of its own.
The challenge was range: how could the same character carry a whole campaign without repeating the same joke?
Our answer was to let it do things. Surf. Build. Play. Take the day off. The character stays familiar; the story around it keeps changing.
Campaign architecture
One idea.
Six creative acts.
Each act gives the orange a different role. Together, they give the campaign room to grow.
Act 2 of 6
Let the place tell the story.
Coast roads, poppies, surf and the Golden Gate. California becomes a recurring setting, with its own light, color and sense of possibility.
The settingUse specific places to give each scene a sense of belonging.
Act 3 of 6
Give the orange something to play for.
A jersey, a field, a little determination. Sports give the character new poses and expressions, and the campaign a seasonal reason to show up.
The occasionBuild recognizable moments around the calendar.
Act 4 of 6
A little character with a real job.
Hard hats and tool belts introduce another side of the orange. The worksite stories carry the same sunny personality into an entirely different world.
The personalityChange the role while keeping the character familiar.
Act 5 of 6
Let the idea go somewhere unexpected.
A paper plane. A shooting star. A citrus balloon. Scale and setting open up, while the smile and orange silhouette keep the story grounded in Halos.
The ambitionKeep one recognizable center as the worlds get bigger.
Act 6 of 6
The same voice, with the volume up.
Flat illustration, expressive lettering and orange against navy. Different treatments keep the feed varied while the same character and campaign language hold it together.
The voiceMake the campaign recognizable even when the character takes a break.
Character development
Recognizable
in any world.
The peel becomes a hammock, a surfboard, a swing. A familiar shape turns into a prop, and the product becomes part of the story.
Expression, gesture and a clear silhouette make the orange legible before a single word is read.
Art direction + copywriting
A world with its own
visual language.
Character art, orange-grove imagery, expressive type and color were developed together. These existing direction boards show how the pieces connect.
The words have
a personality, too.
Short, direct lines do different jobs: introduce the character, make a product point, or set the mood. The voice stays playful without making every ad say the same thing.
Selected motion
And then,
the world moves.
Six short films bring the character into the scene. Watch the timing, the light, and the way a simple gesture gives the orange its personality.
Select a film to watchSix selected films from the Halos motion work. Open a film for playback controls and a scene description.
Website design + development
A place for the
whole world to live.
The website gathers the campaign into a beginning, six acts and a full-set feed. Its rhythm follows the work: a big opening, individual stories, then the complete collection.
Open the campaign website , opens in a new tab
Give every story
its place.
A curated journey introduces the ideas. The full-set feed lets visitors compare the campaign at a glance and explore individual executions.
One connected
body of work.
Strategy and execution developed together, with the same idea running through every format.
Campaign
Strategy, creative direction, campaign concepts, storytelling and copywriting.
Visual development
Character development, art direction, AI-assisted imagery, compositing and campaign boards.
Production
Advertising, social content, character animation and optimized motion assets.
Digital
Website design, responsive development, interaction design and media presentation.
Project lead
Brendan Collins
Brendan led the campaign's creative direction, character world, storytelling, motion and website build.